Ortalyqtyng qyzmetkerlerining kәsiby biliktiligin arttyru maqsatynda iskerlik aqparat, әleumettik jәne marketingtik zertteuler ortalyghymen memorandumgha qol qoydy. Búl turaly Ónirlik kommunikasiyalar qyzmeti alanynda belgili boldy.

Qazirgi tanda «Taldau jәne boljau» ortalyghy «BISAM» zertteu ortalyghymen tyghyz júmys jasauda. Ortalyqtyng basty maqsaty aghymdaghy jyldyng aqpan aiynan bastap sany 1500-ge juyq alynghan aqparatty SPS qondyrghysyna engizu. Osy arqyly zertteu ortalyghynan analitikalyq sarapshy retinde úsynystaryn qabyldau.

Jalpy «BISAM» ortalyghy 2001 jyldyng qyrkýiegine deyin BILESIM International Kazakhstan dep atalyp, birlesken kәsiporyn mәrtebesine ie boldy.Sol jyldyng qyrkýieginde ol qazaqstandyq kәsiporyn mәrtebesine kóship, «BISAM Central Asia» atauyn aldy. «BISAM» Dýniyejýzilik Kәsiby Zertteushiler Assosiasiyasyna úsynylghan Qazaqstan men Ortalyq Aziyadaghy alghashqy zertteu kompaniyasy bolyp tabylady.

1999 jyldan beri BISAM ókilderi jyl sayynghy ESOMAR kongresterining barlyghyna delegattar boldy. Halyqaralyq zertteu qoghamdastyghynyng eng bedeldi forumdarynda jýieli týrde qatysu BISAM-nyng ghalamdyq zertteu salasynyng eng ozyq iydeyalary men tendensiyalaryna sәikes keluine mýmkindik berdi. 2006 jyly BISAM Ortalyq Aziya men Qazaqstandaghy ESOMAR Kongress baghdarlamasyna engizilgen alghashqy zertteu agenttigi boldy.

«Bizding ortalyq tek marketingtik, әleumettik jәne ekonomikalyq zertteulermen ghana emes. Osymen birge qyzmetkerlik, qoghamdyq zertteuler de jýrgizemiz. Bizding bolashaghymyz jastar bolghandyqtan, olardyng ómirlerinen habardar bolu kerek. jәne internettegi is-әreketterin de nazardan tys qaldyrmaghan jón. Sonday-aq, jalpy halyqtyng túrmys-tirshiligin, olardy alandatatyn jaghdaylardy zertteu dúrys», – dep qorytyndylady «BISAM Central Asia» zertteuler ortalyghynyng bas diyrektory Otenko T.V.

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