Seysenbi, 27 Aqpan 2024
Janalyqtar 3317 0 pikir 4 Qazan, 2012 saghat 10:07

Biybigýl JEKSENBAY, «Jetinshi arna» diyrektorlar kenesining tórayymy: Tayau uaqytta otandyq baghdarlamalardyng ýlesi artady

- «Jetinshi arna» oiyn-sauyq baghdarlamalaryn shygharu jónin­degi Endemol kompaniyasynyng stra­tegiyalyq әriptesi bolyp taby­latyn «VayT Media» kompaniyalar tobymen jasaghan úzaqmerzimdi kelisimning nәtiyjesinde ózining damu strategiyasyn tolyghymen ózgertti. Búl telearnanyng ústanghan baghy­tyna, sayasatyna әser ete me?
- «Jetinshi arna» damu stra­tegiyasynda oiyn-sauyq baghytyn ústanady. Al Endemol jәne «VayT Media» kompaniyalary biz­ding damu strategiyamyzgha la­yyq­ty, qajetti biznes port­fo­lio­syn iyelengen. Kórermen audiy­toriyasynyng talghamyn, jas erekshelikterin, súranysyn es­kere otyryp, әriptesterimizding tuyn­dylarynyng arasynan otan­dyq auditoriyagha qajetti ónim­der­di kontentimizge toptastyrdyq.
- Otandyq sandyq telenaryqta re­seylik kontent basym dep oila­may­syz ba? Al jýz payyzgha qa­zaq­standyq kórermen ýshin Qa­zaq­-
standa jasalynghan otandyq kon­­tentke ózindilik, formattar men iydeyalardyng jetispeushiligi jayynda aitarynyz bar ma?
- Últtyq arnalardyng televiy­ziya­lyq efiyrinde shynymen de reseylik kontent ýlesi basym. Bi­rinshiden, qazaqstandyq kórer­menderding talghamy reseylik auditoriya talghamyna jaqyn boluynda, sondyqtan reseylik kontentter әrkezde joghary be­-

- «Jetinshi arna» oiyn-sauyq baghdarlamalaryn shygharu jónin­degi Endemol kompaniyasynyng stra­tegiyalyq әriptesi bolyp taby­latyn «VayT Media» kompaniyalar tobymen jasaghan úzaqmerzimdi kelisimning nәtiyjesinde ózining damu strategiyasyn tolyghymen ózgertti. Búl telearnanyng ústanghan baghy­tyna, sayasatyna әser ete me?
- «Jetinshi arna» damu stra­tegiyasynda oiyn-sauyq baghytyn ústanady. Al Endemol jәne «VayT Media» kompaniyalary biz­ding damu strategiyamyzgha la­yyq­ty, qajetti biznes port­fo­lio­syn iyelengen. Kórermen audiy­toriyasynyng talghamyn, jas erekshelikterin, súranysyn es­kere otyryp, әriptesterimizding tuyn­dylarynyng arasynan otan­dyq auditoriyagha qajetti ónim­der­di kontentimizge toptastyrdyq.
- Otandyq sandyq telenaryqta re­seylik kontent basym dep oila­may­syz ba? Al jýz payyzgha qa­zaq­standyq kórermen ýshin Qa­zaq­-
standa jasalynghan otandyq kon­­tentke ózindilik, formattar men iydeyalardyng jetispeushiligi jayynda aitarynyz bar ma?
- Últtyq arnalardyng televiy­ziya­lyq efiyrinde shynymen de reseylik kontent ýlesi basym. Bi­rinshiden, qazaqstandyq kórer­menderding talghamy reseylik auditoriya talghamyna jaqyn boluynda, sondyqtan reseylik kontentter әrkezde joghary be­-
del kórsetkishin kórsetude. Ekin­shiden, telearnalar ýshin reseylik jobalardy kórsetu qúqyghy men­shikti premieralyq ónimdi shygharu qúnyna qaraghanda edәuir arzangha týsedi. Osyghan baylanysty efiyr­de telekontentting jetispeushiligi ózindilik, iydeyalar men format­tardyng jetispeushiliginen búryn, eng aldymen ekonomikalyq jagh­daygha tәueldi. Qazirgi tanda últ­tyq aqparat taratushylardyng jarnamalyq tabysy túraqty týrde úlghangda, osyghan sәikes telearnalardyng sapaly premie­ralyq kontentter shyghyndary da ósude. Al últtyq baghdarlamalar­dyng tayau jyldary teleefirding basym ýlesin iyemdenuine alghy­sharttar basym.
- Cizding kózqarasynyz boyyn­sha, Qazaqstan televiziyalyq kon­tenti qanday boluy kerek?
- «Jetinshi arna» jana damu strategiyasy jogharyda atalghan talaptardy biriktire otyryp, barlyq әlemde tanymal atanghan oiyn-sauyq baghdarlamalaryn, sonymen qatar premieralyq últ­tyq kontentti damudyng negizgi ba­ghyty retinde tandady. Osylay­sha «Jetinshi arnanyn» janar­tylghan baghdarlamalar kestesin, birinshiden - europalyq tanymal oiyn-sauyq shoulary, al ekinshi­den - últtyq mentaliytetimiz ben salt-dәstýr ereksheligimizdi eske­re otyryp jasalynghan, arnayy beyimdelgen jәne birtuma qazaq­standyq telebaghdarlamalar qú­ramaq.
-Jana tartymdy TV-ónimderdi shygharu ýshin әriptester izdestiru qalay jýrgiziledi?
- «Jetinshi arna» búl jaghynan airyqshalandy. Bizding jana damu tújyrymdamamyz, tek әrtarap­tandyrylghan jobalar kitapha­na­syna ie strategiyalyq әriptes úsyna alatyn, efirge ýlken kó­lemdegi premieralyq kontentti ornalastyrudy qarastyrady. Sondyqtan ónim shygharu, beyim­deu jәne kontentti distribu­siya­lau salasynda әriptestik ýshin «VayT Media» jәne Endemol kompaniyalaryn tandadyq. Kom­paniyalardyng telearna efiyrindegi ýles jiyntyghy shamamen 25 pa­yyz­dy qúraydy. Áriptestik kó­rermenderge, әlemning kóptegen elderinde tabysty ótken eng tany­mal halyqaralyq oiyn-sauyq shoularyn, sonymen qatar jana últtyq birtuma jәne beyimdelgen jobalardy kórsetuimizge mýmkin­dik berip otyr.
- Qazaqstanda jana ónimderdi shygharu investisiya ýshin tartymdy bolyp sanala ma?
- Qazaqstanda teleóndiris nar­qy damu jolynda. Sondyqtan premieralyq últtyq kontentti investisiyalau, sózsiz tartymdy. Atap aitqanda, qazaqstandyq serialdar men baghdarlamalar bedel kórsetkishteri túraqty ósu­de. Búl degenimiz, әsirese, telear­nalardyng jalpy sanyn 10 esege ósiretin, Qazaqstannyng sifrlik aqpa­rat taratu jýiesine kóshken­nen keyingi últtyq kontentke sú­ranystyng úlghayatynyn atap ótke­nimiz jón. Osyghan baylanysty birtuma ónimderdi shygharudy iyn­vestisiyalaudy qazirgi uaqyttan bastau qajet. Ol jaghday - keng kó­lemdi jobalar kitaphanasyn sho­ghyrlandyrugha, ony sifrlik aq­parat taratugha kóshkennen keyingi aqshaly etu qúqyghyna mýmkindik beredi.
- Otandyq telenaryqta re­seylik kontent basym dep oila­maysyz ba? Al jýz payyzgha qa­zaqstandyq kórermen ýshin Qa­­zaqstanda jasalynghan otandyq kontentke ózindilik, formattar men iydeyalardyng jetispeushiligi jayynda aitarynyz bar ma?
- Últtyq arnalardyng televiy­ziyalyq efiyrinde shynymen de reseylik kontent ýlesi basym. Bi­rinshiden, qazaqstandyq kórer­men­derding talghamy reseylik audiy­toriya talghamyna jaqyn bo­luyn­da, sondyqtan reseylik kon­tent­ter әrkezde joghary bedel kór­setkishin kórsetude. Ekinshiden, te­learnalar ýshin reseylik joba­lardy kórsetu qúqyghy menshikti premieralyq ónimdi shygharu qúnyna qaraghanda edәuir arzangha týsedi. Osyghan baylanysty efiyr­de telekontentting jetispeushiligi ózindilik, iydeyalar men format­tardyng jetispeushiliginen búryn, eng aldymen ekonomikalyq jagh­daygha tәueldi. Qazirgi tanda últ­tyq aqparat taratushylardyng jarnamalyq tabysy túraqty týrde úlghangda, osyghan sәikes te­lear­nalardyng sapaly premiera­lyq kontentter shyghyndary da ósude. Al últtyq baghdarlamalar­dyng tayau jyldary teleefirding basym ýlesin iyemdenuine alghy­shart­tar basym.
- Baylanys jәne aqparat miy­nistrligi sifrlik televiydeniyege kóshu josparyn dәiektedi. Jospar boyynsha, Qazaqstannyng sifrlik aqparat taratu jýiesine kóshui 2015 jylgha deyin jýzege asyryluy kerek. 2010 jyldyng 1 jeltoq­sa­nynan bastap Qazaqstannyng bar­lyq aimaqtaryna aqysyz ne­gizde kórsetiletin, 40 telearna aq­pa­rat taratatyn (qazaqstandyq jәne re­seylik) sifrlik sputniktik aq­parat taratu jýiesi iske qosyldy. Osy jayynda aitarynyz bar ma? Búl qanshalyqty tiyimdi jәne uaqy­ty­ly?
- Sifrlik sputniktik aqparat taratu jýiesining iske qosyluy Qazaqstannyng 2015 jylgha deyin josparlap otyrghan sifrlik aq­parat taratu jýiesine kóshu bagh­darlamasynyng bastamasy dep oi­laymyn. «Sifrlikke» kóshu iri telearnalardyng efir shiyregin
25 payyzgha keneytedi. Degenmen respublikamyzda televiziyalyq signaldy qabyldau әrkelkiligi býgingi kýnning ózinde últtyq aqpa­rat taratudyng damuyn tejeude. «Qazaqstandyq telekommuniy­ka­siyalar» aksionerlik qoghamynyng DVB-S2 MPEG4 sputniktik for­matyna kóshui búl mәselening she­shimi bolmaq, atap aitsaq 40 re­seylik jәne qazaqstandyq tele­-
ar­nalar, onyng ishinde bizding ar­namyz býgingi kýni shekaralyq aimaqtargha da jetimdi. Búl te­learnalardyng óz signaldaryn ta­ratuda júmsalatyn shyghyn kó­lemin azaytyp, keshendi sifrlik aqparat taratu jýiesine kóshkenge deyin óz auditoriyasyn neghúrlym keneytuge mýmkindik jasaydy.
- Jurnalisterge bergen súh­ba­tynyzda, telearnanyng jana kes­tesi 80 payyz premieralardan tú­rady. Olardyng arasynda Endemol kompaniyasynyng kópke tanymal The Money Drop britandyq shouy bar. Sonday-aq kórermenderge «VayT Medianyn» «Naghyz ómir» atty dokudramasy men Endemol-dyng әlemge tanymal jobalary - SupersizeSuperskinny, WipeOut USA, ExtremeMakeover: HomeEdition, SnogMarryAvoid jәne taghy basqalardyng qazaqstandyq núsqa­lary úsynylatyn bolady» degen ediniz? «Tym batysshyl-resey­shil» bolyp ketti degen synnan qo­ryq­paysyzdar ma?
- Jogharyda aitqanday otan­dyq teleónim shygharushylary әli de bolsa shetel kontentine bәse­kege túrarlyqtay dәrejege jet­ken joq. Arnamyz úsynyp otyr­ghan Endemol kompaniyasynyng kóp­ke tanymal The Money Drop britandyq shouy qazaqstandyq kórermenning kózayymyna ainal­dy. SupersizeSuperskinny, WipeOut USA, ExtremeMakeover: HomeEdition, SnogMarryAvoid baghdar­lamalary sapaly dublyaj jasa­lyp, súranysy joghary bagh­dar-
­lamalar qataryna endi. Jana mau­symda arnamyzdyng kontent qoryn әlem kórermenderi sýiip kóretin baghdarlamalarmen qatar, atap aitqanda otandyq jobalar-
dy úsynugha asa mәn ber­dik. Al­ghash­qy qazaqstandyq doku­drama janryn­da týsirilgen «Po­beg iz aula» serialy, «KZlandiya» jo­basy óz jalghasyn tapty. Jo­ba­lardyng ekinshi mausymy alghash­qysynan әldeqayda ózgeshe, jana qyrynan kórinis tauyp kórer­men­ning talghamynan shyghatynyna ýmittimiz. Osy mausymdaghy tyng jobalarymyz - «AYNA on-line» jobasy men «Quyrdaq» әzil-sy­qaq shouy. Al tyng jobalarymyzdy baghalau kórermen enshisinde.
- Siz basshysyz. Al basshy iydeya­lardyng generatory. Asylbek Yqsan «Ayqyngha» bergen súh­batynda «Qazaqstandyq telear­nalardyng basym kópshiligi jobany jersindiru, halyqtyng tanymy men tabighatyn ynghaylau degen mýldem joq. Tikeley kóshirme jasay salady» degen edi. Sizderde jana jobalardy talqylau, efirge jol­dama beru jaghy qalay sheshiledi?
- Álemdik teleindustriyada «beyimdeu» degen týsinik bar. Álem halqy sýiip kóretin, bir­ne­she elde sәtti ótip, auditoriya sú­ra­nysyna ie bolghan jobalardy beyimdeu býgingi naryqqa tәn zandylyq. Osy zandylyqqa say, әlemning 12 elining telekórer­men­de­rining kózayymyna ainalghan Endemol-dyng The Money Drop britandyq shouyn qazaqstandyq kórermen talghamyna beyimdep úsyndyq. TMD elderining tele­kó­rermenderining sýiip kórer «VayT Media» kompaniyasynyng eng sәt­-
ti jobalarynyng biri «Fabrika zvezd» muzykalyq shouyn qazaq­standyq auditoriyagha beyimdep, kórermen baghalauymen talantty jastargha otandyq estradagha shy­ghuyna joldama berdik. Otyz jyl­dan astam kórermen ýshin eng tan­dauly baghdarlamanyng biri atanghan әigili «ChTO? GDE? KOGDA?» ziyatkerlik oiynyn otandyq bil­gir­lerdi toptastyra otyryp, kó­rermenderimizge beyimdep úsyn­dyq. Qazaqstandyq ziyatkerlerding alghyrlyghy men tapqyrlyghy kó­rer­men nazarynan tys qalmaghany da anyq. Jana mausymda Endemol kompaniyasynyng әlemning 35 elin­de beyimdegen әigili Strictly Dancing halyqaralyq formatyn «Zvezd­nye tansy/ Júldyzdar by shashuy» jobasyn qazaqstandyq kórermenge syi-tartu etpekpiz. Otandyq televiydeniye, estrada, óner maytalmandary qatysatyn әserli shou apta sayyn kórer­men­derimizdi ghajayyp by әlemining qyr-syrymen tәnti etpek. Jana mausymdaghy syi-siyapatymyzdyng biri - әlemning 22 elinde úsyny­lyp otyrghan kanadalyq Un gare, une fille formatynan beyimdelgen «Marat y Janna» serialy. Se­rialdyng basty rólderin esimderi belgili Sergey Pogasyan men Ghayny Qúdaybergenova somdaydy. Jana mausymda «Znaki» atty otan­dyq mistikalyq joba ar­namyzdyng efir tizbeginen oryn aldy. Joba jýrgizushisi Venera Nyghmatullina.
-Sizding telearnanyng janalyq­tar burosy janalyqtardy beru formaty, sujetti sóiletu jaghy­nan BAQ-qa ýlken serpilis alyp keldi. «Nysana» baghdarlamasynyng nysanagha dóp tiygenin kóziqaraqty kórermen biledi. Aldaghy uaqytta sayasy astary bar baghdarlama da­yyn­dau josparda bar ma?
- Qazaqstandyq qauymgha ja­na­lyqtar úsynuda arnamyzdyng ústanghan damu strategiyasyndaghy basty baghyttardy nazargha aldyq. Olay deytinimiz - birinshiden, janalyqtar úsynu formaty janashalandy, ekinshiden, jana­lyqtar tizbeginde ózektilik pen aqiqatty algha túttyq, elimizding ónir­lerinde tilshiler qosyny men alys-jaqyn shetelderden arnayy arnamyz ýshin, qazaqstandyq kó­rermen ýshin eng songhy janalyqty oqigha ornynan tikeley jetkizetin stringerlerdi tarttyq (Resey, Gru­ziya, Qyrghyzstan, Izraili). Álemdik manyzdy is-sharalardy tikeley kórermenderimizge jet­kizu maqsatynda arnayy tilshi­lerimizdi әlemge manyzdy jana­lyqtardy is-shara ornynan jetkizu mәselesin de qarastyr­dyq.
«Nysana» qorytyndy sarap­tamalyq-aqparattyq baghdarla­masy - qazaqstandyq teleiyn­dustriya­da jәne kórermen al­dyn­da óz ornyn alghan baghdarlama. «Nysana» baghdarlamasynyng shy­gharmashylyq tobynyng sheberligi halyqaralyq, respublikalyq bayqaulardan da joghary bagha­la­nuda. Bir ghana baghdarlamanyng shy­gharmashylyq tobynyng jet­-
ken jetistikteri auyz toltyryp aitar­lyqtay. Shygharmashylyq toptyng qanday da bir bayqaugha qatysuyna arna basshylyghy tara­pynan údayy jaghday jasalynghan. Mysaly, «Nysana» baghdarlama­synyng tilshisi Aynúr Omar 2011 jyly «Soros Qazaqstan» qayy­rym­dylyq qory úiymdastyrghan jurnalister arasyndaghy bayqau­dyng Gran-pry jýldesining iyegeri. Jan dertine shaldyqqandar mәse­lesin qozghaghan «Bólmedegi bólek әlem» materialy bayqaugha úsy­nylghan materialdar arasynda jenimpaz atanyp, tilshimiz qazaq­standyq dәrigerler delegasiyasy qúramynda Litvagha tәjiriybe almasugha joldama aldy. Radiolo­giya jәne onkologiya instituty úiymdastyrghan bayqauda «Ómir sýruge qúqyly» atty materialy­men jenimpaz atanyp, aqshalay syi­lyqpen marapattaldy. «Ny­sananyn» nysanasyn dәldep jýr­gen tilshilerimizding biri Miy-ras Mú­­qashev aghymdaghy jyly AQSh-tyng halyqaralyq damudy qoldau agenttigi úiymdastyruy­men qazaqstandyq jurnalister arasynda ótkizgen bayqauynyng bas jýldesin qanjyghasyna bay­lady. «Qúrt auruymen kýres» ta­qyrybyndaghy tilshimizding mate­rialy jýzden jýirik atandy. Baghdarlamagha aghymdaghy jylda engizilgen janashyldyq - «Ilmek» rubrikasynyng kórermen nazary­na úsynyluy. Aydar jýrgizushisi Ilham Ibragim aptanyng shuly-dauly, rezonansty aqparlaryn ilmekke ilip, kórermen talqysyna úsynuda. «Nysana» otandyq sa­raptamalyq baghdarlamalar ara­synda túraqty aldynghy ýshtik qatarynda baghalanuda, qazaqtildi saraptamalyq baghdarlamalar ara­synda kósh bastap túrghan, kórer­men qauymynyng asygha kýter, sa­paly әri tartymdy baghdar­la­ma-
­nyng biri ekeni dausyz.
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